The Third Visit Problem: Where Cannabis Retail Loyalty Actually Breaks

Three doorways labelled Visit 1, Visit 2 and Visit 3 showing 61.5% return for visit 2 and 41.3% reach visit 3

Cannabis retailers put most of their energy into winning the first visit. The numbers say the real battle is the third. Across our multi-state retail network last month, 61.5% of shoppers came back for a second visit. Only 41.3% made it to a third. Put differently, roughly one in three shoppers who liked a store […]