Michigan Cannabis Retail: Pre-Rolls Reach More Shoppers Than Flower

Chart comparing Michigan cannabis shopper reach: pre-rolls 64.2% versus flower 53.0%

Last month, 64.2% of Michigan cannabis shoppers in the HighRewards receipt network bought at least one pre-roll. Only 53.0% bought flower. That is the widest reach gap we have measured in a mature Michigan market, and it flips the usual assumption about what a dispensary’s core category actually is. Flower still earns more. Pre-rolls simply […]