Cannabis Share of Wallet: What Your POS Can’t See

Two Illinois chains posted identical repeat and loyalty rates last month. One held 94.3% of its shoppers’ spend, the other 52.6%. Why share of wallet is invisible from inside a single dispensary.

Illinois Cannabis Retail: 90% Wallet Share, 29% Loyalty

Illinois cannabis shoppers give one chain more than 90% of their spend, yet fewer than 30% make a third visit. What the loyalty gap means for dispensary marketing.