Michigan is the busiest market in the HighRewards network, and June’s receipts show why it is also the hardest one to defend. Spending grew faster than the national average, pre-rolls closed in on flower, and wallet share across the top ten chains stretched from under half to nearly 95%. Here is where the money moved.

Key takeaways

• Michigan’s tracked retail spend rose 12.1% month on month in June, ahead of the national pace of 9.8%.
• 60% of Michigan shoppers returned at least twice, and 40% made three or more visits.
• Pre-rolls took 33.4% of category spend, nearly level with flower on 37.1%.
• Wallet share among the top ten chains ranged from 49.2% to 94.9%.
• Lume’s house brand led the brand table with 9.6% market share, ahead of Jeeter on 6.4%.

How fast is Michigan cannabis retail growing?

Tracked retail spend in Michigan rose 12.1% month on month in June, comfortably ahead of the national rate of 9.8%. The average shopper made about three purchases in the month, 60% came back at least twice and 40% hit three or more visits.

Growth like that sounds comfortable. It is not. In a state this crowded, rising spend mostly means more chances for your regulars to try somebody else.

Why is Michigan a pre-roll market?

Because shoppers there buy ready-to-smoke. Pre-rolls captured 33.4% of tracked category spend in June, nearly level with flower on 37.1%. Vapes followed on 12.9%, concentrates on 10% and edibles on 5%.

That mix is unusual. Nationally, flower takes more than half of category spend and pre-rolls barely reach a ninth. Michigan menus, promotions and loyalty offers that treat pre-rolls as an afterthought are ignoring a third of the market.

Which Michigan chains are winning wallet share?

The small operators, mostly. GLH posted the state’s standout June: a 94.9% share of wallet, a 66.7% repeat rate and growth of 70.6% month on month. High Society held 89.1% of its shoppers’ spend, and King of Budz paired a 78.8% share with 20% growth.

At the other end, Nirvana grew a rapid 40.2% but kept just 49.2% share of wallet, meaning most of its customers’ cannabis budget went to rivals. Puff shows the same exposure at 61.7%. Fast acquisition with a leaky bucket is an expensive way to grow.

Is the market leader vulnerable?

On the loyalty numbers, yes. Lume tops the state by sales and is the only operator whose house brand also leads the brand table, at 9.6% market share. Yet its repeat rate of 47.3% sits well below the state’s 60%, and its 73.2% share of wallet leaves more than a quarter of its shoppers’ spend on the table.

The rest of the establishment had a mixed month. JARS slipped 6.9% despite a solid 71.7% share of wallet. The Mint rang up baskets close to double the market norm but saw sales fall 20.5%, proof that premium pricing does not retain anyone on its own.

How can Michigan dispensaries defend their share?

Measure the leak before plugging it. HighRewards gives retailers 360 retail intelligence built from real receipts: share of wallet by chain, repeat and loyalty cohorts, and category trends like the pre-roll surge above. Pair that with points-based rewards that shoppers earn in-store and redeem for gift cards, and the second visit stops being optional.

With mainstream ad channels closed to the industry, loyalty is the growth engine. We unpack the alternatives in why cannabis brands cannot advertise on Google, Meta or TikTok, and you can see how another wallet-share battle played out in Missouri cannabis retail: where the wallet goes.

FAQ

How competitive is Michigan cannabis retail?

Very. June receipt data from the HighRewards network shows wallet share among Michigan’s top ten chains ranging from 49.2% to 94.9%, while the market grew 12.1% month on month.

What do Michigan cannabis shoppers buy most?

Flower led June with 37.1% of tracked category spend, but pre-rolls were close behind on 33.4%, a far higher share than the national picture where flower takes more than half.

What is share of wallet in cannabis retail?

Share of wallet is the percentage of a shopper’s total cannabis spend that one retailer captures. In Michigan’s June top ten it ranged from under half to nearly 95%.

Which cannabis brand leads Michigan?

Lume’s house brand led June’s Michigan rankings with 9.6% market share, ahead of Jeeter on 6.4%. No other brand cleared 3%, so the shelf remains wide open.

Turn your dispensary runs into gift cards

Earn gift cards by earning rewards at any dispensary — and even liquor stores! Every purchase earns points you can redeem for gift cards to Amazon, Starbucks and more with the HighRewards app.