• Supply tops Pennsylvania’s brand rankings with just 13.6% market share, one of the thinnest leads HighRewards has tracked in this state sweep.
• The top 10 tracked brands hold roughly 59% of sales combined, leaving more than 40% spread across smaller labels.
• Flower still rules the category mix at close to 59% of category sales, more than double vapes at 25%.
• Share of wallet across the top 10 chains ranges from about 50% to nearly 80%, so most shoppers are still splitting spend across multiple dispensaries.
• Statewide repeat purchase rate sits at 60%, loyalty enrolment at 41%, and average shopper spend rose 5% month on month.

Which cannabis brand has the biggest share in Pennsylvania?

No single brand comes close to dominating. Supply leads the state’s June rankings with 13.6% of tracked brand sales, trailed closely by Organic Remedies’ house brand at 6.8% and Find at 6.7%. Cresco, Savvy and Rythm round out the next tier, each holding between 5% and 7%. That is a razor-thin gap between first and fifth place, and it says a lot about how Pennsylvania shoppers make decisions: brand loyalty is still up for grabs.

How fragmented is Pennsylvania’s cannabis brand market?

Very. Even stacking the top 10 brands together only accounts for about 59% of tracked sales, meaning over 40% of spend is scattered across a long tail of smaller and regional labels. Compare that to states where a single brand or house label can pull 20% or more, and Pennsylvania looks like an open field. For brands, that is both a warning and an opportunity: there is no entrenched leader to dislodge, but there is also no shortcut to share. Winning here means winning shelf by shelf, chain by chain.

Which category drives Pennsylvania cannabis sales?

Flower, and it is not close. Flower accounts for roughly 59% of category sales in the state, more than double vapes in second place at 25%. Concentrates sit near 9%, edibles around 6%, and everything else, accessories, topicals, tinctures and beverages, splits the remaining sliver. For a market this fragmented at the brand level, flower’s dominance at the category level is the one constant retailers can plan around.

Are Pennsylvania dispensaries winning shopper loyalty?

Partially, and unevenly. Statewide, 60% of shoppers made a repeat purchase and 41% are enrolled in a loyalty programme, both solid signs of engagement. But share of wallet, how much of a customer’s total spend stays with one chain, tells a more fragmented story. It ranges from around 50% at the lower end up to nearly 80% at the top, with the strongest results coming from chains that combine broad footprints with real customer samples rather than a handful of loyal regulars. Average spend per shopper also climbed about 5% month on month, a sign the market is still growing even without a runaway brand or chain leader.

What does brand fragmentation mean for retailers and brands?

It means the fight for share happens at the point of sale, every single visit. When no brand or chain has a durable lock on customers, the retailers and brands that win are the ones who can see where wallet share is leaking and respond before a shopper drifts to a competitor down the street. That is exactly the gap HighRewards closes. Our 360 retail intelligence tracks share of wallet, repeat and loyalty rates, and cohort behaviour by chain and by brand, so retailers know which relationships are strengthening and which need a nudge. Layer in a points based rewards programme that gives shoppers a reason to come back to the same counter, and fragmented markets like Pennsylvania’s stop being a threat and start being a runway.

See how neighbouring markets stack up in our Michigan wallet share report, and for the bigger picture on why cannabis brands can’t just buy their way to share, read why cannabis brands can’t advertise on Google, Meta or TikTok.

Frequently Asked Questions

What is the top cannabis brand in Pennsylvania by market share?

Supply leads with 13.6% of tracked brand sales in June, ahead of Organic Remedies’ house brand at 6.8% and Find at 6.7%.

Is the Pennsylvania cannabis brand market concentrated or fragmented?

Highly fragmented. The top 10 brands combined hold only about 59% of tracked sales, leaving over 40% spread across smaller and regional labels.

What product category leads Pennsylvania cannabis sales?

Flower, capturing close to 59% of category sales, more than double vapes at 25%.

How loyal are Pennsylvania cannabis shoppers?

60% made a repeat purchase in June and 41% are enrolled in a loyalty programme, with average spend up about 5% month on month.

Turn your dispensary runs into gift cards

Earn gift cards by earning rewards at any dispensary — and even liquor stores! Every purchase earns points you can redeem for gift cards to Amazon, Starbucks and more with the HighRewards app.