Key takeaways

• No single brand tops 14% of tracked Pennsylvania cannabis spend in June. Supply leads at 13.6%, and the top ten brands combined still hold under 60%.
• Flower dominates the basket at 58.7% of tracked category spend, with vapes at 25.0%, concentrates at 9.4% and edibles at 5.8%.
• Sunnyside leads the state with about a quarter of tracked sales, yet fewer than half of its shoppers came back within the month.
• Zen Leaf owns retention: 67.9% of its tracked customers repeated in June, the best of any ranked chain, and 43.4% hit loyalty frequency.
• Statewide, average spend per shopper rose 5.4% month on month, with Trulieve up 38.8% while Curaleaf slipped 15.5%.

Pennsylvania is one of the most fragmented cannabis markets HighRewards tracks. In a medical-only state with strict advertising limits, nobody has pulled away, not at the chain level and especially not at the brand level. That makes June’s receipt-level data a study in how share gets won when marketing channels are closed. As we covered in our pillar on why cannabis brands can’t advertise on Google, Meta or TikTok, the fight moves in-store, and into loyalty.

Which chains lead the Pennsylvania cannabis market?

Sunnyside leads with roughly 25.6% of tracked June sales, followed by Curaleaf at 16.3%, Trulieve at 12.7%, Zen Leaf at 12.1% and RISE at 8.3%. Ten chains ranked in total, and the tail beyond the top five, including Organic Remedies, Ascend, The Apothecarium and Verilife, still accounts for a meaningful slice. Compare that with Michigan, where we found a genuine wallet share battleground: Pennsylvania is even flatter at the top.

Does the sales leader also win on loyalty?

No, and that is the story of the month. Sunnyside converts just 48.8% of its tracked shoppers into repeat visitors, below the statewide average of 60.1%. Zen Leaf flips that: 67.9% of its customers repeated and 43.4% reached loyalty frequency, both best in class among the volume leaders. Zen Leaf also grew average spend per shopper 21.1% month on month. Trulieve posted the sharpest growth of the big five at 38.8%, but its 41.0% repeat rate says that growth is coming from new faces rather than regulars. Curaleaf shows the opposite risk: strong 60.8% repeat behaviour, yet spend per shopper fell 15.5%.

How fragmented are Pennsylvania cannabis brands?

Extremely. Supply leads at 13.6% of tracked brand spend, with Organic Remedies at 6.8%, Find at 6.7%, Cresco at 6.1%, Savvy at 5.4% and Rythm at 5.3% behind it. The top ten brands together hold under 60% of spend, leaving a long tail of house labels and smaller producers fighting for the rest. For brands, that means shelf position and repeat purchase are everything: there is no dominant name to displace, only dozens of small shares to consolidate.

What are Pennsylvanians actually buying?

Flower, mostly. It takes 58.7% of tracked category spend, one of the most flower-heavy mixes we have measured, with vapes at 25.0%, concentrates at 9.4% and edibles at 5.8%. Wallet share tells a retention story too: Organic Remedies captures 79.6% of its customers’ tracked category spend and Sunnyside 78.9%, while RISE sits lowest among the leaders at 56.5%, meaning nearly half of its shoppers’ wallets walk out the door to competitors.

How does HighRewards help retailers win this market?

In a market this flat, the cheapest share to win is the shopper already in your store. HighRewards gives Pennsylvania retailers receipt-level intelligence on share of wallet, repeat cohorts and category mix, then puts a points programme in shoppers’ pockets that pays them to come back. Chains like Zen Leaf prove loyalty converts to growth; the data above shows exactly where every other chain is leaking.

FAQ

Who has the biggest share of the Pennsylvania cannabis market?
Among tracked retail chains, Sunnyside leads with about a quarter of June sales, ahead of Curaleaf, Trulieve and Zen Leaf. No brand tops 14% of tracked product spend.

Which Pennsylvania dispensary has the most loyal customers?
Zen Leaf, with a 67.9% repeat rate and 43.4% of shoppers buying at loyalty frequency in June, both the highest among volume leaders.

What is the most popular cannabis category in Pennsylvania?
Flower, at 58.7% of tracked category spend, followed by vapes at 25.0%. Concentrates and edibles remain single-digit shares.

Is spending in the Pennsylvania cannabis market growing?
Yes. Average tracked spend per shopper rose 5.4% month on month in June, led by Trulieve at 38.8% growth, while Curaleaf declined 15.5%.

Turn your dispensary runs into gift cards

Earn gift cards by earning rewards at any dispensary — and even liquor stores! Every purchase earns points you can redeem for gift cards to Amazon, Starbucks and more with the HighRewards app.