Cannabis Share of Wallet: What Your POS Can’t See
Two Illinois chains posted identical repeat and loyalty rates last month. One held 94.3% of its shoppers’ spend, the other 52.6%. Why share of wallet is invisible from inside a single dispensary.
Illinois Cannabis Retail: 90% Wallet Share, 29% Loyalty
Illinois cannabis shoppers give one chain more than 90% of their spend, yet fewer than 30% make a third visit. What the loyalty gap means for dispensary marketing.
Michigan Cannabis Retail: Pre-Rolls Reach More Shoppers Than Flower
Last month, 64.2% of Michigan cannabis shoppers in the HighRewards receipt network bought at least one pre-roll. Only 53.0% bought flower. That is the widest reach gap we have measured in a mature Michigan market, and it flips the usual assumption about what a dispensary’s core category actually is. Flower still earns more. Pre-rolls simply […]
The Third Visit Problem: Where Cannabis Retail Loyalty Actually Breaks
Cannabis retailers put most of their energy into winning the first visit. The numbers say the real battle is the third. Across our multi-state retail network last month, 61.5% of shoppers came back for a second visit. Only 41.3% made it to a third. Put differently, roughly one in three shoppers who liked a store […]
Ohio Cannabis Retail: Flower Takes 59% of Category Spend
Flower took 59.2% of Ohio category spend last month while edibles and pre-rolls reached over half of shoppers for under 11% of revenue combined.
Why Most PE-Backed App Launches Stall in the First 90 Days
Marketing advisors who work across a handful of PE-backed portfolio companies see the same failure pattern on repeat: leadership greenlights an app or platform launch, engineering ships on time, and the go-to-market plan gets built in the final six weeks before launch instead of the first six. The result is a spike in downloads during […]
Why 93% of Cannabis Loyalty Members Never Redeem a Reward
Cannabis ad bans made loyalty the main acquisition channel, but 93% of members never redeem a reward. Here’s the activation gap and how to close it.
Arizona Cannabis Retail: Where the Wallet Leaks
Key takeaways Are Arizona cannabis shoppers loyal to one brand? Not really, and June data makes that clear. The top-ranked brand holds just 5.3% of tracked market share, with Oz Cannabis and Vortex close behind at 4.7% and 4.4%. Stack up the five highest-share brands and they still only account for 22.8% of tracked spend […]
Florida Cannabis Wallet Share: Winners and Losers
Florida’s cannabis chains are no longer moving together. June 2026 data shows some retailers compounding wallet-share gains month after month, while others with comparable loyalty fundamentals are bleeding customers to competitors. Here is what the numbers say, chain by chain. Key takeaways Which Florida cannabis chains are gaining wallet share fastest? Two chains are pulling […]
Pennsylvania Cannabis Brand Market Share: No Clear Leader
No single brand owns Pennsylvania’s cannabis shoppers. June’s HighRewards retail intelligence shows a state where the top brand barely clears a tenth of tracked sales, flower still rules the shelf, and loyalty enrollment is lagging well behind how often shoppers actually come back. Key takeaways Which brand leads Pennsylvania’s cannabis market? Supply tops the June […]